Sunday 15 March 2015

Evaluation Task 3 - Feedback on Video



Above we have class mates who have given us their opinion on our video. We have learned that our lip syncing was very good, and that the various different shots we used were liked. They also liked the words and fonts we used for the lyrics in the video. The cutting was appreciated. Some downsides were that in some places the editing needed to be faster. 

Below are the analytics of our Youtube channel. These show the statistics of our film. The statistics include the number of views, minutes watched, demographics, top traffic sources and playback location. 



Thursday 12 March 2015

Evaluation Task 1




1. The opening shot of our video is a close up of Tamzene playing the piano with a microphone. We also changed this to black and white. This shot establishes that the video is about a singer who plays the piano. Many other music videos open with a shot that gives the audience an idea of what the video is about.

2. This is a shot of Tamzene walking and we have given it an effect of using a smoke machine to create a mysterious effect that is meant to make it look like mist. Throughout the filming we haven't used many special effects that aren't done in the editing, so we thought we'd include this. In most professional music videos they use props and special effects to create a setting they want.

3. In this clip we have the producer and Tamzene making the song. We use the synthesizer a 'make the music'. The synthesizer is a Yamaha produce. This is produce placement. Now a days, produce placement is used nearly every music video that has a successful song. Produce placement is useful because the music artist's are role models to so many people and their audience want to be like them and copy what they wear, or equipment they own.

4. In major film productions, they use different types of lighting. You can light up the shots with lighting when getting the raw footage, or you can edit the colours. In this clip, we got red lights to shine on her. This is to lighten up her face in a different way and makes it look more professional.

5. In this clip this is Tamzene singing. In the clip we wanted to get wind blown on her face so her hair was moving around. In major music video productions they have wind machines, we don't have one of those, so we had to wait for a windy day so we could film her.

6. Again in this clip this is produce placement using the Yamaha synthesizer and having an over the shoulder shot of the producer in the foreground and Tamzene in the background.

7. Throughout the music video, we have created lyrics that flash up on the screen. These lyrics are very short and in time with the words, they also are very bright. We made them big, bright and flashing because of the lyrics 'lights and action' and 'afterglow'. We got some inspiration from the music video 'All of the Lights' by Kanye West

8. Many times in the video we have this word 'Afterglow' in big bold letters. This word doesn't flash whereas most of the other lyrics do. We have it in the same font every time. In this font you can see there are famous buildings and monuments to do with major cities of the world. We put this in to attract our city type of audience.

9. This clip is iconic because she is going on a walk to think about her song writing. This helps tell the story as there are other shots of her writing music and making the music with the producer. This is a mid shot and an establishing shot as you can see her upper body in the foreground and a picutresque setting in the background where we have lightened up the colours of the sky as when we filmed it was quite dark as the sun was setting

Wednesday 11 March 2015

Digipak Advertisment #6 - Final Advertisment

Digipak Advertisment #4 - Mock up Advert

Digipak #3 - Flat Plan

Although the main photo does not follow the conventions of normal CD Advertisement, we have chosen to only have the name of the Album and Artist because it follows the conventions of CD cases for the genre we have chosen, Drum and Bass.